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January 22, 2008 |
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DOLE FOOD: Units Appoint Three New Managers The Dole Food Co.'s units have appointed three new managers, Fresh Plaza reports. According to Fresh Plaza, Dole Fresh Fruit named Yvonne Rentmeester as marketing services manager and appointed Odalis Hawit-Rivera as brand manager. Meanwhile, Dole Fresh Vegetables named Keith Kelley as marketing manager for new products. Fresh Plaza relates that Ms. Rentmeester will manage the technical services department, as well as banana ripening and product handling from warehouse all the way through the retail store. She will be responsible for Dole Fresh's marketing representatives and the merchandising program. Dole Fresh's marketing director David Bright commented to Fresh Plaza, "This move integrates the activities of the technical sand merchandising departments. Yvonne's experience, management style, and attention to detail will greatly leverage the resources of two departments into a strong program that troubleshoots potential problems, identifies opportunities and communicates Dole Fresh messages down to the retail store level." Fresh Plaza notes that Ms. Rentmeester started at Dole Fresh Fruit as a technical service representative in November 1997. She has managed the department since January 2000. Ms. Hawit-Rivera will leverage market research and head Dole's marketing to deliver value for clients and drive long-term sales through message positioning, new product development, Fresh Plaza says. Ms. Hawit-Rivera had held various positions at Pharmavite, LLC, most recently as associate brand manager before joining Dole Fresh. "Odalis brings extensive experience in trade and consumer marketing to Dole. She has the strong background in the development and commercialization of new products that we have been seeking," Mr. Bright commented to Fresh Plaza. Meanwhile, Mr. Kelley's responsibilities Dole Fresh Vegetables will be specifically concentrated on the firm's cross-functional resources against top priority new product segments, Fresh Plaza reports. He will co-manage the innovation process to drive long-term sales and profit growth for Dole Fresh Value-Added Business. Mr. Kelley has extensive packaged consumer goods experience in the areas of: -- brand outreach, -- product development, -- strategic planning, -- sales support, and -- forecasting analysis, for products including Columbia Crest Winery and Eight O'Clock Coffee. "Keith brings direct, hands-on experience in areas relevant to Dole Fresh Vegetable's business -- market segmentation, merchandising and sales modeling. He has a successful track record in building brands and delivering results across multiple consumer categories, Dole Fresh Vegetables marketing director Michelle Gonsalves told Fresh Plaza. Headquartered in Westlake Village, California, Dole Food Company, Inc. -- http://www.dole.com/ -- is a producer and marketer of fresh fruit, fresh vegetables and fresh-cut flowers, and markets a line of packaged foods. The company has four primary operating segments. The fresh fruit segment produces and markets fresh fruit to wholesale, retail and institutional customers worldwide. The fresh vegetables segment contains operating segments that produce and market commodity vegetables and ready-to-eat packaged vegetables to wholesale, retail and institutional customers primarily in North America, Europe and Asia, including Thailand. The packaged foods segment contains several operating segments that produce and market packaged foods, including fruit, juices and snack foods. Dole's fresh- cut! flowers segment sources, imports and markets fresh-cut flowers, grown mainly in Colombia and Ecuador, primarily to wholesale florists and supermarkets in the U.S. |
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