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December 12, 2007 |
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CHRYSLER LLC: November Certified Pre-Owned Vehicle Sales Down 2% Chrysler LLC has reported that its Five Star(R) dealers sold 9,280 Certified Pre-owned Vehicles in November 2007, a 2% decline from a record November 2006 when 9,437 units were sold. During November 2007 certified-used Chrysler brand sales rose 2% to 2,936 units; Jeep(R) brand sales declined 7% to 2,442 units and Dodge brand sales dipped 1% to 3,902 units. Year-to-date Certified Pre-owned Vehicles sales were the highlight this month with sales rising 6 percent to a record 113,186 units, surpassing last year's year-to-date total of 107,236 units. Chrysler brand car sales, Dodge brand car sales and Dodge truck sales all experienced increases during 2007; Chrysler 300/300C sales rose 39 percent to 6,199 units; Dodge Charger sales surged 129% to 3,809 units and Dodge Ram pickup truck sales increased 5% to 10,055 units. "There are many rewards of the CPOV program which is why heading into the last month of this year, Chrysler has been the fastest growing CPOV brand since 2002," said Director for Remarketing, Peter Grady. "One reward for both the customer and dealer is that once a customer purchases a certified-used Chrysler, Jeep or Dodge product, the warranty provided by the CPOV program allows the dealer staff to cultivate a relationship with the customer when the vehicle is brought in for routine service. This results in a more pleasant experience for the customer which ultimately benefits the dealer." In addition, the company will announce plans to expand its partnership with ADESA to benefit Chrysler, Jeep and Dodge dealers with remarketing needs. About Chrysler Headquartered in Auburn Hills, Michigan, Chrysler LLC -- http://www.chrysler.com/ -- a unit of Cerberus Capital Management LP, produces Chrysler, Jeep(R), Dodge and Mopar(R) brand vehicles and products. The company has dealers worldwide, including Canada, Mexico, U.S., Germany, France, U.K., Argentina, Brazil, Venezuela, China, Japan and Australia. * * * As reported in the Troubled Company Reporter-Latin America on Nov. 13, 2007, Standard & Poor's Ratings Services affirmed its 'B' corporate credit rating on Chrysler LLC and DaimlerChrysler Financial Services Americas LLC and removed it from CreditWatch with positive implications, where it was placed Sept. 26, 2007. S&P said the outlook is negative. |
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