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February 18, 2008 |
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BALLY TECH: To Provide Casino Management Systems for Harrah's Bally Technologies Inc. has extended its domestic relationship with Harrah's Entertainment, Inc. to provide key casino slot and gaming management and marketing systems for Harrah's international operations. The transaction is subject to Harrah's corporate approvals, execution of definitive agreements, and receipt of required regulatory approvals. Bally and Harrah's commitment to work together internationally comes on the heels of Bally's recent announcement that it continues to bolster its international product portfolio and infrastructure. Bally is developing more games and systems technology specifically for international markets and has recently opened new sales and support offices in Spain and South Africa, with a Mexico City office slated to open this spring. "We're pleased to be extending our relationship with Bally Technologies as we pursue an aggressive global growth strategy," said Harrah's Entertainment Chief Information Officer and Senior Vice President of Innovation & Gaming, Tim Stanley. "Bally has been a provider of choice in supplying the operational, accounting and management systems that support our industry- leading Total Rewards(TM) capabilities that enhance our guests' experience through interactive entertainment offerings. Under this new agreement, Bally will also become a key software supplier for our casino and gaming management systems at our current and planned international operations." Bally also announced that Harrah's has licensed Bally Power Winners(TM) and Power Promotions(TM) technologies for use as part of Harrah's new and proprietary PRISM interactive customer relationship management initiative. Under the licensing agreement, which is also subject to Harrah's corporate approvals, execution of definitive agreements, and receipt of regulatory approvals, Harrah's can implement Bally's new promotional and downloadable credit features as an integral part of Harrah's Total Rewards(TM) marketing programs worldwide. Harrah's PRISM initiative, an acronym for Personalized Real-time Interactive Slot Marketing, is designed to introduce unique CRM features and capabilities to the millions of Harrah's Total Rewards cardholders who play the company's 60,000-plus slots. "We are very excited about extending our partnership with Harrah's to supply these system products internationally and cutting-edge promotional and downloadable credit features worldwide," said Bally Technologies Chief Executive Officer, Richard M. Haddrill. "The flexibility and configuration options built into our products will allow Harrah's to build on the existing strength of its player-loyalty program and manage their business both domestically and globally." About Harrah's Entertainment Headquartered in Las Vegas, Nevada, Harrah's Entertainment Inc. (NYSE: HET) -- http://www.harrahs.com/ -- through its wholly owned subsidiary Harrah's Operating Company Inc., provides branded casino entertainment. Since its beginning in Reno, Nevada 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns the London Clubs International family of casinos. In January 2007, it signed a joint venture agreement with Baha Mar Resorts Ltd. to operate a resort in Bahamas. About Bally Technologies Inc. Headquartered in Las Vegas, Nevada, Bally Technologies, Inc. (NYSE: BYI) -- http://www.BallyTech.com/ -- designs, manufactures, operates, and distributes advanced gaming devices, systems, and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide- area progressives and Class II lottery and central determination games and platforms. Bally Technologies also offers an array of casino management, slot accounting, bonus, cashless, and table management solutions. The company also owns and operates Rainbow Casino in Vicksburg, Mississippi. The company's South American operations are located in Argentina. The company also has operations in France, Germany, Macau, China, India, and the United Kingdom. * * * As reported in the Troubled Company Reporter-Europe on Dec. 28, 2007, Fitch Ratings upgraded Bally Technologies' Issuer Default Rating and senior secured bank debt ratings as: IDR to 'B' from 'B-' and Secured bank credit facilities to 'BB/RR1' from 'B/RR3'. |
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