 |
February 19, 2008 |
|
|
|
 |
MEGA BRANDS: Works With Intertek to Develop Ingestion Gauge MEGA Brands Inc. has teamed up with Intertek to develop a first of its kind ingestion gauge, and that they will unveil a new line of magnetic construction toys at New York Toy Fair. The announcements are being made jointly since the partnership between MEGA Brands and Intertek on the new ingestion gauge led to the development of MEGA Brands' latest magnetic construction system, MagNext. This new safety gauge will ensure that MEGA Brands' magnetic construction system exceeds all current magnetic toy safety standards. Intertek's Risk Analysis and Management team used 20 years worth of research and data from 47 children's hospitals around the world focusing on the size, shape, and consistency of ingested objects along with the outcome, to recommend MEGA Brands' sophisticated gauge criteria. The result is MagNext, a product line that meets a strict safety criteria based on size, shape, weight and design. MagNext will set a new standard in the toy industry, both in terms of safe magnetic play and innovation in the magnetic construction category. This revolutionary system has been designed to have no magnetic parts that can be swallowed. MagNext will allow for the safest possible magnetic play and will make it possible for children to create bigger, stronger and faster builds. "We are dedicated to the mission of developing a magnetic construction system with no small parts that contain magnets," says MEGA Brands President and Chief Executive Officer, Marc Bertrand. "Magnets in toys provide children with magical play possibilities and, as the leader in the category, we are committed to making it the safest play experience possible." The design of the core MagNext pieces has been tested and analyzed by Intertek. In addition to leading the way in safety with the new ingestion test, the manufacturing process for these parts has improved. The magnets are now insert-molded into the plastic parts. "We're proud to say that we worked with MEGA Brands to help them achieve their ambitious goal of developing a new zero design defects program that will exceed the highest safety standard in the toy industry," expressed Intertek Vice-President, Gene Rider. About Intertek Intertek -- http://www.intertek.com -- is an international provider of quality and safety services to a wide range of global and local industries. The company has the experience, expertise, resources and global reach to support its customers through its extensive network of laboratories and offices and over 20,000 people in more than 100 countries around the world. About MEGA Brands MEGA Brands Inc. (TSE: MB) -- http://www.megabrands.com/ -- designs, manufactures and markets high quality toys and stationery products. Headquartered in Montreal, the company has approximately 4,500 employees with offices, manufacturing facilities or distribution centers in 14 countries. The company's products are sold in over 100 countries including Mexico. * * * As reported in the Troubled Company Reporter-Latin America on Jan. 25, 2008, Standard & Poor's Ratings Services lowered its corporate credit and bank loan ratings on Mega Brands Inc. to 'B' from 'B+'. The ratings remain on CreditWatch with negative implications, where they were placed Nov. 9, 2007. The '3' recovery rating on the bank loan is unchanged. |
|
|
||
|
Today's Top Stories have been selected from the Troubled Company Reporter - Latin America. To receive the Full TCR-LA please CLICK HERE.
